Jessalyn Norris

Creative Strategy.
Relentless Execution.
Unshakable Results.



About Me

I’m Jessalyn Norris, a creative strategist, operational leader, and brand voice architect with a track record of building things that actually work. I’ve led city departments, designed viral-level campaigns, scaled digital communities, and built events from nothing but an idea and a deadline. I don’t just manage projects. I lead people, shape narratives, and deliver results. I work fast, think big, and execute with intention because I don’t know how to care halfway.I’ve worn a lot of titles: director, event architect, strategist, copywriter, content creator. At the core, I’m someone who sees the potential in chaos and turns it into structure that sticks. I’m educated, self-driven, and fully invested in the work I do. That level of passion can be intense. If you want someone who shows up, takes ownership, and delivers with clarity and care, you just found her.I lead with purpose, not ego. I care deeply about the work I do and the people it impacts. I believe in full-hearted execution, creative solutions that serve real communities, and showing up with integrity even when it’s hard. I don’t cut corners. I don’t clock out mentally just because the job gets messy. My work is grounded in impact, ownership, and bold, unapologetic care.If you’re looking for someone who’s all in, someone who builds with intention and leads with fire, I’m ready when you are.


Operational Leadership

Clear Goals. Confident Moves. Real Results.

I’ve spent years leading from the inside out. I don’t just manage tasks. I shape systems that run smoother, smarter, and stronger. From municipal departments to frontline food service, I’ve rebuilt broken workflows, stabilized chaotic environments, and scaled operations that actually work. Whether I’m coordinating staff, rewriting processes, or overhauling event logistics, my leadership style stays consistent: lead with clarity, communicate like it matters, and build systems that serve the people using them.I don’t believe in sitting back and pointing fingers. I get in the thick of it, set high standards, and hold myself to them first. My teams move with intention because I build environments that value trust, efficiency, and results. I’ve supervised diverse staff, managed grants, streamlined customer service systems, and created structures that hold steady when things get messy. If something is broken, I don’t toss it out. I fix it, improve it, and make it scalable.


Featured Fundraisers

Heart. Vision. Results.

• I raised over $5,000 in just 5 days to support two homeless brothers with disabilities by building a campaign that combined urgency, storytelling, and tiered giving.• I organized public charity event days that raised funds and awareness for local nonprofits, combining entertainment with community impact.• I launched a successful sponsorship fundraiser for a local sports team heading to nationals, bringing in thousands through custom merchandise and business buy-ins.• I led multiple school supply drives that have also focused on overlooked essentials like hygiene kits, swimsuits, and undergarments for underserved kids.• I planned and executed large-scale community events for the City of Sullivan that doubled as awareness campaigns and passive fundraisers.


Events

Concept to Chaos. Chaos to Clarity. Clarity to Crowd.

• I executed a Back 2 School Bash that drew over 800 guests, earned local news coverage, and became a seasonal community staple.• I’ve been hired to plan multiple corporate team-building events that combined morale-boosting activities with purpose-driven outcomes.• I led a 21+ after-hours pool community event, managing vendor coordination, themed merchandise, and on-site logistics for a sold-out crowd.• I organized fundraising events for multiple nonprofits, blending entertainment with mission messaging to raise money and awareness.• I created public events designed to build community, promote equity, and turn casual participation into real local impact.


Marketing

Scroll-Stopping. Audience-Savvy. Results-Driven.

• I grew the social media reach for a Sullivan City department by over 300% during the off-season, simply by shifting from drab announcements to bold, community-driven content.• I created multiple viral posts that racked up over 500 shares and became part of the local conversation and news.• I’ve used trending hashtags, bold visuals, and emotional storytelling to make every post scroll-stopping and share-worthy.• I turned drab service updates into content people actually wanted to read; blending information with humor, heart, and purpose.• I rebranded a government department’s online presence as people-first and mission-focused, built trust, and kept engagement high because I took the time to define our audience and speak directly to what they cared about.


Youth Programs

Safe Spaces. Strong Voices. Real Impact.

• I created Firefly Quest Adventures, a complete summer camp program for underprivileged youth from branding to curriculum to staff planning, and sold it as a ready-to-run package to a parks department.• I launched Guest in Need programs for the Sullivan City Pool that gave free pool passes and concession vouchers to low-income kids to ensure all children had access to the Sullivan City Pool.• I have led multiple community drives to collect swimsuits, birthday presents, undergarments, and other essentials that most nonprofits overlook.• I built events and programs that were fun, accessible, and designed with real families in mind, not just funders.• I listened to the kids and their caregivers first and built youth support systems based on what they actually needed and responded to.


Digital Projects

Built with Intention. Branded with Purpose. Backed by Skill.

• I designed and launched The Chaos Archives, a digital library for original and transformative fiction that pulls in thousands of views daily.• I built and moderate a 4,000-member Discord server, launched in 2024 and grown from scratch through my own outreach, with a diverse international base focused on writing, collaboration, and creative community.• I’ve created and sold six custom websites for small businesses, pairing clean design with strong brand messaging and user-friendly functionality.• I developed a private staff hub for the Sullivan City Pool, featuring scheduling tools, handbook access, and internal communication support.• I launched CityOfSullivan.com, a local satire and news site that blends real-time community updates with humor and political commentary.


Writing & Editorial Work

Words With Weight. Stories That Matter. Purpose On Pages.

• I’ve written over 5 million words of original and transformative fiction on AO3 since 2022, earning 5.5 million views, 75,000+ bookmarks, and a global, loyal readership.• I created the full operations handbook for the Sullivan City Pool, including safety policies, crisis response, staffing systems, and legal compliance.• I regularly revise and polish professional résumés, helping individuals stand out with tailored language, formatting, and strategic self-presentation.• I’ve written controversial, well-researched community reports that hold local leadership accountable and drive public engagement across digital platforms.• I have experience in writing persuasive grant applications and fundraising copy that bring in thousands in community support by telling real stories with real stakes.


Wearable Campaigns

Message Worn. Mission Carried. Impact Made.

• I designed a state-by-state Pride clothing campaign that raised $2,550 in 2024 and exceeded that number in less than ten days in 2025 with all profits being donated to an LGBTQ+ nonprofit.• I have launched multiple limited-run fundraising shirts that raised thousands of dollars for grassroots fundraisers.• I was able to design and implement staff uniforms through digital creation and selective outsourcing for printing.• I’ve designed limited-edition apparel for company giveaways and promotions.• I was hired to design sponsorship shirts for local sports teams.


Testimonials


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