Jessalyn Norris

Creative Strategy.
Relentless Execution.
Unshakable Results.



About Me

I’m Jessalyn Norris, a creative strategist, operational leader, and brand architect with a track record of building systems that actually work.I’ve led city departments, launched viral campaigns, scaled communities, ran restaurants, and built events from scratch with nothing but an idea and a deadline. I don’t just manage projects or people. I lead people, solve problems, expand projects, and deliver results.I work fast, think big, and execute with intention because I’ve never known how to care halfway.I’ve held a lot of titles: director, strategist, content creator, event architect. At the core, I’m someone who sees potential in chaos and turns it into structure that lasts. I’m self-driven, educated, and all in on the work I do. That level of passion can be intense, but if you want someone who takes ownership, shows up fully, and leads with clarity and care, you just found her.I lead with purpose, not ego. I care about people, performance, and progress. I believe in bold execution, creative solutions, and showing up with integrity even when things get hard. I don’t cut corners. I don’t shut down when things get messy. My work is built on accountability, consistency, and deep-rooted care.If you want someone who’s all in, who leads teams and builds systems with both vision and grit:Then I’m ready when you are.


Operational Leadership

Clear Goals. Confident Moves. Real Results.

I’ve led city departments, managed restaurants, and overhauled systems under real pressure. At the prior city departmental role, I rewrote the entire scheduling process to eliminate double shifts and cut overtime costs by 40%. I trained teenage staff into reliable leads, increasing retention and reducing last-minute callouts by over half. I built daily checklists and handbooks that stabilized operations even when leadership changed hands.I don’t lead from the sidelines. I show up, I do the work, and I fix what others won’t touch.When guest service reviews dropped in a restaurant manager role, I mapped out the full customer journey and trained frontline staff with clear scripts and fast-tracked solutions. When morale tanked in an emergency management position, I launched an incentive program that tied recognition to real effort, not just surface expectations.My leadership is grounded in results, accountability, and raising the standard every time.


Featured Fundraisers

Heart. Vision. Results.

• I raised over $5,000 in 5 days for two homeless brothers with disabilities through a grassroots fundraiser I built and ran solo, using a strategic blend of digital storytelling, urgency, and tiered giving incentives.• I organized and executed public charity days while working for a city department, managing event operations, coordinating staff, and bringing in donations for local nonprofits through music, games, and themed activities.• I created and led a full sponsorship campaign for a youth sports team heading to nationals, designing limited-run merch, securing local business partners, and raising thousands during a peak fundraising crunch.• I led multiple seasonal drives during my time in nonprofit leadership, collecting essentials like swimsuits, hygiene kits, and undergarments that most programs overlook, and handled community outreach, item sorting, and final distribution myself.• I coordinated emergency response coverage for large-scale city events, managing on-site medical staff, setting up safety protocols, and ensuring smooth communication between departments without external support.


Events

Concept to Chaos. Chaos to Clarity. Clarity to Crowd.

• I executed a Back 2 School Bash in my city leadership role that drew over 800 guests, secured media coverage, and set the standard for future community events.• I coordinated team-building events in a freelance capacity, aligning activity logistics with leadership goals to boost morale and internal communication.• I led a sold-out 21+ after-hours event in my city leadership role, overseeing vendor contracts, managing custom merchandise, and running site operations seamlessly from setup to closing.• I organized fundraising events in freelance and emergency medical roles, pairing crowd-friendly programming with mission-based messaging to drive both turnout and donations.• I created public events in my city department role that emphasized inclusion and community ownership, building real connection beyond surface-level engagement.


Marketing

Scroll-Stopping. Audience-Savvy. Results-Driven.

• I boosted a city department’s social media reach by over 300% during the off-season by building a guest-first content strategy rooted in clarity, consistency, and relevance.• I created viral posts with over 500 shares while in a city operations role by centering community voice, leaning into current events, and using direct messaging that sparked conversations.• I used sharp visuals, branded templates, and consistent tone to strengthen trust and make sure digital presence reflected real service quality.• I turned routine updates into attention-grabbing posts by combining clear information with humor, empathy, and purpose. Engagement and public retention both went up.• I redefined multiple businesses digital voices to reflect the tone, values, and priorities of the business. This led to stronger audience connection and better mission alignment.


Youth Programs

Safe Spaces. Strong Voices. Real Impact.

• I designed and launched Firefly Quest Adventures as a freelance project, building it as a full-scale, ready-to-run summer camp. I created the branding, curriculum, staffing plan, and safety systems, and sold it to a local parks department for implementation.• I developed and ran Guest in Need programs while leading a city pool department, coordinating free entry passes and concession vouchers for low-income families. I tracked usage, handled guest issues directly, and adjusted the program mid-season to meet demand.• I organized essential item drives during my emergency medical supervision role, building fast-turnaround fulfillment plans for families needing critical support. I streamlined the intake-to-delivery process and coordinated cross-agency distribution in under 48 hours.• I created family-focused promotions as a restaurant manager, turning slow nights into youth-themed events that increased foot traffic, boosted meal sales, and brought in repeat business through kid-first incentives.• I led youth engagement strategy as a freelance consultant for a rural nonprofit, collecting direct feedback from children and caregivers to restructure their after-school programs. I tripled attendance within one semester.


Digital Projects

Built with Intention. Branded with Purpose. Backed by Skill.

• I built and managed a high-traffic digital platform as a freelance web designer, creating clear user pathways, managing backend functionality, and optimizing layout to drive engagement across a large content archive.• I led and moderated a 4,000-member Discord community as a freelance project, establishing and enforcing community guidelines, resolving conflicts in real time, and overseeing a volunteer team to maintain engagement and accountability.• I created over 50 custom websites for small businesses and public figures as a freelance designer, delivering user-focused builds that blended brand identity, navigation logic, and long-term usability.• I developed a digital staff hub during my city operations leadership role to improve scheduling, clarify expectations, and create a single source of truth for internal communication. It decreased shift confusion and made onboarding smoother for seasonal hires.• I launched and manage a local satire and news site as a freelance project, writing content, designing layout, and growing audience reach through targeted social posts, humor-driven engagement, and a strong brand voice.


Writing & Editorial Work

Words With Weight. Stories That Matter. Purpose On Pages.

• I’ve written over 5 million words of narrative content in a freelance capacity, building a loyal global readership and maintaining a consistent brand voice across longform projects with high engagement and return traffic.• I created a complete operations handbook during my city operations leadership role, covering staffing systems, safety standards, emergency response steps, and compliance procedures that supported consistent daily execution and onboarding.• I developed an OSHA-compliant safety manual as a freelance writer for a neighboring city, translating dense federal standards into clear, functional guidance specific to municipal staff needs and daily duties.• I provide résumé writing services as a freelance editor, helping job seekers from multiple industries improve clarity, structure, and confidence through tailored self-presentation and impactful language.• I produced and shared public-facing reports on local leadership during my freelance work, using verified sources, compelling data, and strategic storytelling to inform residents and increase civic engagement.• I’ve written persuasive grant applications and fundraising content for nonprofit clients, bringing in thousands of dollars by highlighting urgency, local relevance, and direct community impact.


Wearable Campaigns

Message Worn. Mission Carried. Impact Made.

• I designed a nationwide Pride apparel campaign as a freelance creator, raising $2,550 in 2024 and doubling that in 2025. I handled everything from market research to digital rollout, with 100% of profits donated to LGBTQ+ nonprofits.• I launched limited-edition fundraising shirts during my freelance work for community causes, managing design, pricing, and fulfillment. My campaigns consistently exceeded sales goals and brought in thousands in donations.• I developed a uniform strategy in my city operational leadership role that blended custom digital designs with budget-conscious outsourcing. This improved team presentation while staying within tight budget constraints.• I created branded apparel for staff giveaways and incentive programs in a restaurant management role, boosting internal morale and reinforcing brand identity across multiple shifts.• I was hired as a freelance designer to create sponsor-branded shirts for local athletic teams, balancing quality visuals with quick turnaround and coordinating directly with businesses for final approval.


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